Plans from $2,998/month. Websites from $3,500. All prices are in Canadian dollars, and Ontario clients add 13% HST. You can begin with a 7-day free trial, which covers a digital marketing audit, a website performance check, SEO analysis and competitor benchmarking, with no credit card required. There's no lock-in. Full details are on HVAC.Agency's pricing page.
Starter
$2,998 /month
Website with SEO service pages, Google Business Profile and local SEO, basic Google and Meta ads setup, monthly reporting, hosting and maintenance.
Growth
$4,498 /month
Everything in Starter plus advanced SEO and content, multi-channel paid ads, retargeting, CRM integration, review generation and weekly reporting.
Elite
$8,998 /month
Everything in Growth plus video marketing, PR outreach, a dedicated account manager, a real-time dashboard, monthly strategy calls and custom reporting.
Website packages
Essential
$3,500 one-time
5–7 page custom website in 2–3 weeks, plus $149/month hosting and maintenance.
Professional
$6,500 one-time
10–15 page conversion-focused website in 3–4 weeks, plus $249/month hosting, maintenance and CRO.
Enterprise
$12,500 one-time
Unlimited pages and locations in 4–6 weeks, plus $449/month full management.
7-day free trial · no credit card · no lock-in. 7-day free trial: digital marketing audit, website performance check, SEO analysis and competitor benchmarking. No credit card required.
Prices in Canadian dollars. Sales tax is added based on the client's province (as of October 2026, CRA rates): 5% GST in Alberta, BC, Manitoba, Saskatchewan, Yukon, NWT and Nunavut; 13% HST in Ontario; 14% HST in Nova Scotia; 15% HST in New Brunswick, Newfoundland and Labrador and PEI; 5% GST plus 9.975% QST in Quebec. Provincial sales tax (BC, Manitoba, Saskatchewan) only where it applies to the service. See full pricing on hvac.agency/pricing.
Monthly marketing plans
Short answer: three plans, from essentials to a full multi-channel program.
| Plan | Price | What's included |
|---|---|---|
| Starter | $2,998/month | The essentials done properly: an SEO-ready site with service pages, your Google Business Profile and local SEO, a starter Google and Meta ads setup, hosting, upkeep and a report each month |
| Growth | $4,498/month | All of Starter, with deeper SEO and content work, paid ads across several channels, retargeting, a CRM connection, a review-generation routine and reports every week |
| Elite | $8,998/month | All of Growth, with video, PR outreach, your own account manager, a live dashboard, a strategy call each month and reporting shaped to your business |
Which plan fits which Ontario company
- Starter suits a single-location company in one region, such as a Sudbury shop or a Burlington family business, that needs a solid site, map visibility and basic ads.
- Growth fits a company competing in a busy southern market, or one pushing heat pumps hard, where content, review generation and multi-channel ads all matter.
- Elite fits multi-region operators, for example a company covering both Hamilton and Niagara or the GTA and Durham, who need more reporting, strategy time and channels.
Websites
Short answer: one-time builds, with a monthly fee for hosting and care.
| Package | One-time price | Ongoing | Scope |
|---|---|---|---|
| Essential | $3,500 | $149/month hosting and maintenance | 5–7 page custom website in 2–3 weeks |
| Professional | $6,500 | $249/month hosting, maintenance and CRO | 10–15 conversion-focused pages in 3–4 weeks |
| Enterprise | $12,500 | $449/month full management | Unlimited pages and locations in 4–6 weeks |
The websites service page explains what goes into each build.
What drives your total cost in Ontario
Short answer: the plan is fixed; your region, season and goals set the ad budget.
Three things change what you'll spend overall:
- Competition in your region. A dense GTA suburb usually costs more per click than a smaller city. Our areas pages explain each region's market.
- Season. Ontario's heating and cooling peaks are when ads earn the most, so budgets rise then. See the marketing calendar guide.
- Capacity. There's no point buying more calls than your crews can handle.
A quick sanity check
If your average replacement job yields $4,000 in gross margin and the Growth plan plus a $3,000 monthly ad budget totals $7,498 before HST, you'd need roughly two extra replacement jobs a month just to cover it. If you already sell 15 replacements a month, two more is a modest goal; if you sell 3, it's ambitious. Run the same arithmetic with your own margin before you choose.
HST and payment basics
Short answer: Canadian dollars, plus 13% HST for Ontario clients.
The plan and website prices above are before tax, and Ontario clients add 13% HST at the CRA rate (checked 2026-10-23); your invoice shows the tax applied. Ad spend is separate: you pay the ad platforms directly through accounts in your company's name, so the billing history and data stay with you. If tax treatment matters to your budgeting, ask your accountant how it applies to your business.
How to choose without overspending
Short answer: start with the trial, fix the biggest leak, then scale.
- Take the 7-day free trial. It shows where your marketing is leaking.
- Pick the plan that fixes the biggest leak, not the one with the most features.
- Review after one peak season. Judge by booked jobs and cost per job, then move up or down.
Questions about which plan suits your region? Read the FAQ, see results from our HVAC work, or call, text or email.
Frequently asked questions
Do ad budgets come out of the monthly plan price?
Plan the two separately. The plan covers our work; what you pay Google or Meta for clicks depends on your region, season and goals, and we'll recommend a range once we've seen your numbers and competition.
Is there a setup fee or a long contract?
No lock-in. You can start with the 7-day free trial and then choose a plan. If the plan isn't earning its keep, you can stop.
Why might a GTA company spend more on ads than a northern one?
More companies bid on the same searches in dense southern markets, which pushes up the cost per click. A northern city may have less search volume but also fewer bidders. The plan price is the same; the ad budget that makes sense is not.
Do you charge extra for a second Ontario region?
The plans themselves don't change by region, but covering two regions properly means more pages, campaigns and reporting, which may point you to a higher plan. We'll say so plainly before you commit.
How is expansion planning priced?
It's quoted per project after a short scoping conversation, because the work depends on how many regions and services you want compared. Ask when you call, text or email.
Sources
- HVAC.Agency: Pricing (2026-10-22)