Which Ontario heat pump rebates can we mention in our marketing?

As of October 2026, Save on Energy lists the Home Renovation Savings Program, delivered with Enbridge Gas, with rebates of up to $7,500 for cold-climate air source heat pumps and up to $12,000 for ground source. Always say 'up to', date the claim and link the program page, since amounts depend on equipment size and eligibility.

Can we promise customers they will get the rebate?

No. Eligibility is decided by the program administrator, not by you or us. Your marketing can explain the program and help customers check, but approval belongs to the program.

What about the new federal heat pump rebate?

The National Heat Pump Rebate Program was announced on October 8, 2026, and as of October 22, 2026 federal pages say it launches in 2027 with the administrator not yet named. We'd mention it only as announced and not yet open.

Do you handle rebate applications for customers?

No. We're a marketing service. We build the content and campaigns; applications follow the program's own process, which you and your customer should confirm with the administrator.

Heat Pump Rebate Marketing for Ontario HVAC Companies

Rebates are the reason many Ontario homeowners start researching a heat pump, so the company that explains them clearly often gets the quote. Our rebate marketing builds dated, accurate content about current Ontario programs, sends readers to the official source, and catches the searches with ads that don't overpromise. We're marketers, not installers and not a program administrator. Your crews do the work; the program decides eligibility.

What's on the table in Ontario, as of October 2026

Short answer: one broad rebate program, one income-based program, and a federal rebate that's announced but not yet open.

Home Renovation Savings Program. Run by Save on Energy (IESO) and Enbridge Gas with Government of Ontario support. On the day we checked, it listed rebates of up to $7,500 for a cold-climate air source heat pump and up to $12,000 for ground source, with amounts based on the size of the unit. Single upgrades don't need a home energy assessment, while bundled upgrades start with one. The heat pump has to appear on Natural Resources Canada's qualified products list.
Energy Affordability Program. Free efficiency upgrades for income-eligible households, including a stream offering free cold-climate air source heat pumps for eligible oil-heated homes. Save on Energy describes that stream as available for a limited time, and we could not verify an end date.
National Heat Pump Rebate Program. Announced on October 8, 2026. Not open; federal pages point to a 2027 launch.

Programs change without much notice. Confirm current terms with the administrator before quoting any figure to a customer.

Who this service is for

Short answer: Ontario companies that install heat pumps and want more of that work at a healthy margin.

It suits shops that already have trained heat pump crews and someone in the office who can answer questions about sizing, cold-weather performance and the paperwork customers will face. Ontario's gas-heated majority is the main audience: Statistics Canada reports that natural gas was the primary heating energy for 58% of Ontario households in 2023, so most heat pump buyers are comparing against a furnace they already understand. A smaller group heats with propane (4% of households) or oil, and they often have the most to gain from switching; they deserve their own pages.

What's included

Short answer: a rebate hub, honest comparison content, rebate ad groups and a monthly accuracy check.

A rebate hub page explaining each program in plain language, with the date we last checked and a link to the official page.
Comparison pages: cold-climate heat pump versus furnace replacement, heat pump with a gas furnace as backup, and ground source for rural lots.
Fuel-specific pages for propane and oil households, written for their situation.
Ad groups for program-name searches and "heat pump rebate" plus your towns, with "up to" wording and dated landing pages.
A monthly accuracy review. If a program changes or closes, we update the pages and pause the ads the same week.

Staying on the right side of advertising rules

Short answer: say "up to", date it, link the source and show the real price.

The Competition Act prohibits false or misleading representations, and the Bureau treats advertising a price that leaves out mandatory fixed fees as drip pricing. For rebate marketing that means:

Never present the maximum rebate as what every customer gets.
Don't advertise an "after rebate" price unless you show the full price and the conditions.
Keep environmental claims specific and supportable.

This isn't legal advice; if you're unsure about a claim, ask a lawyer or the Bureau.

Timeline and how results are measured

Short answer: hub and ads in the first month, organic traction over the following quarter.

Period	What happens
Weeks 1–2	Program check, hub page, ad groups live
Weeks 3–6	Comparison and fuel-specific pages
Months 2–4	Pages begin earning organic traffic; ads refined by booked quotes
Monthly	Accuracy review of every rebate figure

We measure heat pump quote requests, quotes issued, jobs sold and cost per sold job. Page views on a rebate article mean little if no one calls.

Mistakes to avoid

Short answer: stale figures, generic copy and treating rebates as the whole pitch.

Leaving a closed program on your site. Federal programs such as the Canada Greener Homes Grant and Loan have closed; old pages still mentioning them confuse buyers.
Leading with the maximum. Customers who expect $7,500 and qualify for less feel misled.
Forgetting comfort and reliability. The rebate opens the conversation; cold-weather performance and backup heat close it.

For the full method, read our guide to marketing around Home Renovation Savings. Rebate marketing is part of the Growth and Elite plans on our pricing page, and it works best alongside seasonal Google Ads. For a wider heat pump lead generation playbook, see our sister site Heatpump.Marketing.

Heat pump and rebate marketing for Ontario HVAC companies